Sales Articles by Craig Cortello of Fuzzy Widget

Sales Articles for Reprint

All articles are available for reprint in your publication, organization newsletter, or e-zine with author acknowledgement, contact information (e-mail address or website), and the following reference, "This article is an adapted excerpt from the book Selling the Fuzzy Widget: Secrets of Selling Professional Services by Craig Cortello."

You are welcome to include a brief author bio and photo, at your discretion.

by Craig M. Cortello
©Fuzzy Widget Sales Solutions
ccortello@fuzzy-widget.com
www.fuzzy-widget.com

"The ABC's of Selling" (193 words)
.pdf file or MS Word .doc

"Can We Talk?" (Dialogue - The Foundation of Client Relationships) (569 words)
.pdf file or MS Word .doc

"Just One More Question" (Spend More Time Defining the Need) (684 words)
.pdf file or MS Word .doc

"Sales & the Study of Geology" (Use Time & Pressure in Proper doses) (665 words)
.pdf file or MS Word .doc

"Technically Speaking" (Don't Assume Technical Superiority Wins the Sale) (387 words)
.pdf file or MS Word .doc

"The Fuzzy Widget" (The Nature of Selling Professional Services) (741 words)
.pdf file or MS Word .doc

"The Time of Your Life" (Love What You Do & Clients Will Gravitate Toward Your Firm) (435 words)
.pdf file or MS Word .doc

"Mix With the Players" (Develop Relationships With People Who Influence Your Customers) (448 words)
.pdf file or MS Word .doc

"I Don't Know" (Don't Wait Until You Know Everything to Engage Customers) (629 words)
.pdf file or MS Word .doc

What They're Saying About Selling the Fuzzy Widget: Secrets of Selling Professional Services
by Craig Cortello

"Craig provides a roadmap to marketing your expertise and service. A must read for anyone wishing to enter the consulting/ professional service field."
--James D. Ray, CRC; Regional Director, Retirement Plan Advisors

"This book is a great tool for any salesperson looking to succeed in their industry."
--Julio Melara; Entrepreneur, Publisher, & Best Selling Author

"Buy this book and share it with your whole team - it will make a difference immediately.”
--Michael Guillot; V.P. of Development, North Carolina Symphony

BUY THE BOOK!

In school the smart kids always got ahead... in professional service industries, it's those who can sell!

"When I started selling professional services, I encountered books, tapes, and training sessions that espoused various closing techniques. While they might be effective in other markets, they seemed like gimmicks in my line of work...

If you've worked hard enough to earn the client's trust and positioned yourself such that the client considers you a strategic partner, there’s no need for gimmicks – the competition has essentially already been eliminated..."

-- Craig Cortello

The Fuzzy Widget, P.O. Box 746, Metairie, LA 70004-0746 -- (504) 304-7167 -- ccortello@fuzzy-widget.com -- www.fuzzy-widget.com