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when you anticipate Your client's Needs rather than respond to them, you become A strategic partner

 SALES ARTICLES FOR REPRINT - CLICK HERE!

By Craig Cortello

The

Business Musician

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Services & Contact Info

Sales Products

 

"20 Sales Tips in 30 minutes" A great high-impact presentation for your next meeting or conference!

 

contact bizinfo@fuzzy-widget.com or call

(504) 304-7167

 

 

 

 

 

 

 

About Craig


Fuzzy Widget™ Sales Solutions Founder

Craig Cortello is the President and founder of Fuzzy Widget Sales Solutions, a firm specializing in the art of selling professional services.  He has also served as the National Sales Manager of Trinity Consultants, an environmental consulting firm with 24 offices nationwide.  Craig is an 18-year veteran of the process, manufacturing, engineering, and consulting industries, in design, sales and sales management positions.

He has had the great fortune in his sales career of meeting with an amazingly diverse customer base, ranging from Vice-Presidents of Fortune 500 firms to maintenance mechanics of small scrap yards,  in locations ranging from downtown Manhattan to small rural towns.

Craig has developed and presented corporate training programs integrating sound business principles linked to specific work challenges with music, role play, and team-building activities to produce entertaining, high-impact sessions acclaimed by participants and managers alike.

Craig is a native of New Orleans, LA (and a Hurricane Katrina survivor!), and worked during his college years in various bartending and restaurant businesses in the Crescent City.  The opportunity to meet and interact with visitors from all over the world and the insights that those years provided laid the foundation for a successful career in sales. 

He is an accomplished musician and the founder of La Dolce Vita Publishing Co. (ASCAP).  He credits much of his success in sales to creativity that was enriched through exposure to and involvement in music and the arts.

 

Contact Us

bizinfo [at] fuzzy-widget.com

1301 Edenborn Av.

Metairie, LA  70001

Phone:  (504) 304-7167

 

Craig M. Cortello

President

ccortello [at] fuzzy-widget.com

 

 

Click the cover below to order online or call

1-800-247-6553 (24 hours/7 days a week)

 

"When I started selling professional services, I encountered books, tapes, and training sessions that espoused various closing techniques.  While they might be effective in other markets, they seemed like gimmicks in my line of work...  

If you've worked hard enough to earn the client's trust and positioned yourself such that the client considers you a strategic partner, there’s no need for gimmicks – the competition has essentially already been eliminated..."

Craig Cortello

The "Business Musician"

Sales Consultant, Trainer, Speaker, & Author

Craig's Blog

Sales Tips, Business Creativity, Innovation, & Lessons in Life -

all of Craig's passions! (click icon above)

 

Craig's Podcast can be heard at Odeo.com - audio versions of Craig's helpful business and creativity lessons (click the icon below)

 

 

Apple iTtunes subscribers can download Craig's podcast to their iPod. Go to the iTunes music store and search podcasts for "The Business Musician."

 

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