     |
 |
About the "Fuzzy Widget" If you're in a professional service firm or a sole practitioner in the field of accounting, engineering, law, consulting, information technology, etc., you understand the unique nature of selling services. If you've read sales books and training materials, you've probably been frustrated by the discussion of: You understand that business development is a process of networking, visibility, developing relationships, having fruitful discussions regarding your clients' issues, and inspiring them to trust your judgment and guidance. Anyone who has taken an economics course knows the generic term for a manufactured product, the widget. Yet by most estimates, our economy is 75-80% service based. It's with those ideas in mind that I wrote this book that I wish was available when I began selling professional services and why I coined the phrase: The "Fuzzy Widget"
|
|
|||||||||||||||||||
|
In school the smart kids always got ahead... in professional service industries, it's those who can sell!
"Ask yourself - if the only thing that a prospective customer could use to judge your firm was you... your attitude, your demeanor, your enthusiasm... What would they think?" -- Craig Cortello
|
||||||||||||||||||||
The Fuzzy Widget, P.O. Box 746, Metairie, LA 70004-0746 -- (504) 304-7167 -- ccortello@fuzzy-widget.com -- www.fuzzy-widget.com ©2008 La Dolce Vita Enterprises, LLC |
||||||||||||||||||||
Outdated sales techniques 
